With the improvement of people's consumption level and the enhancement of consumption ability, the production and sales of cosmetics, bath cleaning, and hotel supplies have achieved unprecedented development, and the market competition has become more and more fierce. To occupy a place in the competition is even more thoughtful. It needs high-quality packaging materials to increase its value in the packaging of cosmetics and detergents. Therefore, the packaging of modern cosmetics and cleaning products is diverse, various, beautifully decorated, and different in size (sample size packaging).
Due to the rapid improvement of plastic bottle design, decoration, material selection, molding process, and technology, it is more and more widely used in cosmetics and detergent packaging.
1. Pay attention to packaging marketing design
Due to differences in age, gender, occupation, culture, and economic level, consumers have different shopping psychology. Therefore, different packaging design strategies should be determined according to the differences in product positioning and consumer groups.
One is a series of packaging detergents, especially shampoo packaging
, Often composed of a series of products with different functions, the patterns are exactly the same, only different functions are marked in different colors. For example, Rejoice's first black hair "bottle body black gives the meaning of black and shiny hair; "moisturizing and anti-dandruff" is emerald green, giving people a fresh visual effect.
The second is combined packaging - shampoo and conditioner packaging, that is, the products for related purposes are concentrated in a large packaging bag, and shampoo and hand sanitizer or shower gel and facial cleanser are sold in a small transparent tote bag, and the price is higher than that of a single product. Slightly cheaper for sale.
2. Diversity of plastic bottle specifications
Due to the intensification of competition in the cosmetic market, manufacturers are investing more and more in cosmetic packaging. For medium and low-grade cosmetics, in order to meet different needs, the capacity and size of packaging containers are diversified to facilitate consumers' choice; for high-end products, small-capacity containers - cosmetic sample packaging are used for packaging to meet the needs of low-income people. Relatively speaking, the amount of shampoo and shower gel is more, and the family size of 500-750ml is also very common.
3. Diversity of plastic materials
Ordinary cosmetics. Most packaging containers for washing products are made of high-density polyethylene (HDPE). In order to meet the packaging requirements of different products, the materials used for plastic bottles are also increasingly enriched.
Because transparent containers allow consumers to clearly see the contents, consumers have more and more requirements for transparent containers, and transparent polypropylene PP is the primary material to meet this requirement. The development of PP transparent packaging bottles is a recent hot spot of plastic packaging at home and abroad in 2018. PP is a new product with high quality and low price compared with other transparent plastic resins. Highly transparent polypropylene container, with good transparency and gloss, strong appreciation, very popular. For example, Yikalu's herbal series uses this type of container. Through the fully transparent bottle wall and shampoo, you can see the image of the green oil grass on the back wall, which is pleasing to the eye.
Transparent PET plastic bottles have also become the packaging containers used by daily chemical and cosmetic manufacturers. For example, some companies and brands such as Naais, Blue Moon, Kaimi, and Watsons are the first to use PET packaging containers for shower gels, skin care products, and washing products.
PET bottles have the following characteristics:
(1) A wide range of capacity, high-strength, high-transparency plastic bottles produced by stretch blow molding process, the commonly used capacity range can range from tens of milliliters to liter bottles;
(2) Good transparency and gloss, good plasticity, impact resistance and dimensional stability, stable chemical properties, and good gas barrier properties;
(3) PET bottles are soft to the touch.
